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    HomeNewsOpinionWhy virtual influencers are a hot property among brands

    Why virtual influencers are a hot property among brands

    Cost is not the only reason why a growing tribe of fictitious influencers is in demand with brands. The risk-return ratio is in their favour too

    Sandip Ghose
    May 07, 2024 / 09:04 IST
    In India, however, we do not see many virtual influencers as yet. It is perhaps because flesh and blood people -even mythological characters depicted by humans carry more credibility
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