Moneycontrol Pro Panorama | A new AI order is reshaping real estate 

What does AI do and how does it help in real estate?

Dear Reader,

We have all been there – a quick online search for a property is enough to unleash a stream of text messages and phone calls offering not just information but also a virtual tour of the project at your convenience. This is not a coincidence. It is the new wave of artificial intelligence (AI) that is no longer an experiment but is sweeping across real estate, mainly home sales.

What does AI do and how does it help in real estate? As systems are built around initial enquiries by customers or cold calls by the marketing teams of developers, AI tracks interest, re-engages forgotten or deferred prospects and matches customer interest with projects on offer, seamlessly across regions and time zones. What’s more, a virtual tour around the project could define your lifestyle in the prospective home.

A leading property market research firm, Anarock Property Consultants, recently launched ANAROCK.AI to address sales and challenges such as tracking failed leads and calls post office hours. The power of this platform is underscored by the fact that even through the few tools that had been in use about a year ago, the firm has sold 700+ homes with sales worth Rs 750 crore.

This could transform retail sales as it would appeal to the tech-savvy, millennials and Gen Z customers. Given that demand is currently growing in the premium and luxury segment driven by urbanisation and global capital flows into the country, such tech tools could support customer interest, sales and service needs. For the developer, AI would accelerate sales while reducing marketing costs.

However, the flip side of this unimaginable genie seeping into real estate is that the divide between affordable and premium segment would continue to grow. Mass segment housing is still languishing with the share of homes sold in this group shrinking year-on-year.

The surge in home prices (about 10-12 percent year-on-year in the September quarter Q3FY2026) across large Indian cities has seen sales volumes and new launches moderate. For instance, the Q3FY2026 performance of listed realty companies showed that the top few firms by revenue such as DLF, Prestige and Godrej reported robust new launches, but there were others that saw a decline as management commentary indicated an over-heated market that could see customer resistance.

The caution is also reflected in the stock prices of realty firms. In spite of the euphoric pre-sales reported quarter after quarter, the Nifty Realty index declined by 6 percent in the last one year while the Nifty 50 gained 11 percent. Recent brokerage reports, however, have constructed an optimistic outlook for the top stocks in the sector, given their propensity to use AI to contain costs and improve sales and profits, which would benefit the investor in the long run.

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Vatsala KamatMoneycontrol Pro