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    HomeNewsOpinionThe tricky business of sporting sponsorships   

    The tricky business of sporting sponsorships   

    The tussle between environmentally conscious or politically aware players and sponsoring companies is likely to become more intense

    Sundeep Khanna
    October 21, 2022 / 08:52 IST
    The Federation of International Cricketers Association (FICA), a kind of players' union, has already said it will back players who refuse to be part of the sponsorship engagements (Source: AFP)
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