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    HomeNewsOpinionStart-up Street: Getting elusive product-market fit mantra right

    Start-up Street: Getting elusive product-market fit mantra right

    India’s diverse customer profile makes it more challenging to customise products, which can add to complexities in the product and costs

    Chandu Nair
    August 17, 2023 / 09:11 IST
    The current funding winter for start-ups is to go back to fundamentals – focus on profitability, adopt a lean and frugal approach, rationalise operations and product lines.
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