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    Greenwashing in finance: Europe’s push to police ESG investing

    The real problem crops up when companies promote environmental concerns as an advertising gimmick

    Financial Times
    ©The Financial Times Limited 2020 Mar 10, 2021 / 12:00 PM IST
    All Rights Reserved. FT and Financial Times are trademarks of the Financial Times Limited Not to be redistributed, copied or modified in any way.
    Greenwashing in finance: Europe’s push to police ESG investing

    Attracta Mooney in London Marcus Björksten manages one of Europe’s best-performing sustainable funds. His Fondita Sustainable Europe product returned an impressive 41.6 per cent last year, while its benchmark lost around 3 per cent. It was a standout performance during a stellar year for sustainable investing, where environmental, social and governance issues are taken into consideration. ESG investing set record after record, with investors piling unprecedented levels of cash into sustainable funds, asset managers rushing to launch new products and research...

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