Quick commerce industry to outpace traditional retail, says Bernstein report

In India, the collective grocery market share of top 40-50 cities is worth around $250 billion, and quick commerce is well-positioned to capture a substantial share of this market

The quick commerce industry is soon set to outpace traditional retail with an impressive 75-100 percent year-on-year growth, a report by Bernstein said.

The report added that the traditional retail segment is expected to grow at a much lower rate.

The solid growth is expected on account of proximity, pricing and product selection advantages, the report said.

According to Bernstein, quick commerce, which is advancing faster than other internet-based retail channels in India, is likely to establish itself as a dominant force by the end of 2025.

In India, the collective grocery market share of top 40-50 cities is worth around $250 billion, and quick commerce is well-positioned to capture a substantial share of this market.

Moreover, the report said that leading consumer goods firms are increasingly viewing quick commerce as an essential and fast-growing sales channel.

Currently, e-commerce contributes about 8-10 per cent of the total revenue for major FMCG companies. Within this, the report stated that the quick commerce has gained strong momentum.

In the financial year 2024, quick commerce accounted for approximately half of all e-commerce sales, which stood at 6.8 per cent of the total sales.

With agency inputs