Hold Zee Entertainment Enterprises, says Gaurang Shah

Gaurang Shah of Geojit Financial Services told CNBC-TV18, "We do have a positive coverage on Zee Entertainment and along with that in content entertainment provider we are positive on Sun TV. Between the two, Zee Entertainment is preferred and given the kind of earnings that the company has delivered and with the reduced spend on promos, with a positive reach of basket of channels across, various languages, our sense is that from the long-term point of view, there is a lot to be made in entertainment related stocks."

"So purely from a long-term point of view, hold on to it. In case of bad days, if you get a dip maybe closer to about Rs 500-520 or even sub those levels, you can definitely add more and you can possibly make a fresh investment as well," he added.