Prakash Gaba of prakashgaba.com told CNBC-TV18, "One can hold Britannia Industries for long term. It is a stock that you need to buy and hold for the long term. If you get dips, buy more."
At 14:55 hrs Britannia Industries was quoting at Rs 4,360, up Rs 16.70, or 0.38 percent.
The share touched its 52-week high Rs 4,408.55 and 52-week low Rs 2,839.90 on 18 September, 2017 and 23 December, 2016, respectively.
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