Uber wants to eat Swiggy and Zomato's lunch, launches in Delhi-NCR

Source: Uber

Extending its business into online food discovery and delivery, taxi-hailing company Uber launched UberEATS in Gurugram today.

The company will compete with existing players such as Swiggy, Zomato and Foodpanda which are already well entrenched in the national capital region.

Gurugram is the second city in India after Mumbai where the company has launched its UberEATS app.

Uber claims to have partnered with over 300 restaurants in the city from where users can order food through the UberEATS app.
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“UberEATS has received an overwhelming response from Mumbaikars and we recently expanded operations to serve the entire city. As a step further in our global expansion strategy, we aim to open up the diverse range of culinary experiences and cuisines to Delhiites at the push of a button,” said Bhavik Rathod, head of UberEATS India.

Faiz Abdulla, who was earlier cofounder of Mumbai based The Funky Kitchen Company, has been appointed as the General Manager for UberEATS in Delhi, to scale the business across the region

“Delhi, well known for its love for North Indian and international cuisines, has a vibrant food culture, and UberEATS will offer Delhiites an effortless way to order food. We are excited about going live in Gurugram today and aim to expand the service area to New Delhi and other parts of the National Capital Region soon,” said Abdulla.

UberEATS was started in 2014 as a small delivery pilot in Los Angeles and launched as a separate application in Toronto in December 2015.

The company's launch in Indian capital comes at a time when Uber is in turmoil with its CEO and cofounder resigning earlier this month.