Peak XV-backed Fittr raises Rs 28 crore from Zerodha’s Rainmatter

Fitness app Fittr raises Rs 28 crore from Rainmatter

Pune-based fitness app Fittr has raised Rs 28 crore from Zerodha’s investment arm Rainmatter. The development was confirmed by the Rainmatter team.

“We are happy to partner with and support FITTR in its mission to educate people about the importance of nutrition and health. Their mission aligns with our desire to do whatever we can to help Indians live well,” the investment firm said in a blog post.

The startup had previously raised $11.5 million in September 2021 from Dream Capital and Elysian Park Ventures. It also counts Peak XV’s Surge amongst its investors.

Founded in 2016 by Jitendra Chouksey, Sonal Singh, Jyoti Dabas, Bala Krishna Reddy and Rohit Chattopadhyay, Fittr is a community-based fitness education platform.

The platform claims to provide science-backed health and fitness knowledge to its users.

“The primary focus for the next year or two is to generate effective employment for more than a thousand fitness and nutrition coaches,” the company said.

In a freemium model, the app claims to offer a suite of easy-to-use tools such as a free diet tool, training tool, body fat calculators, macros calculator, besides personalised guidance and customised plans.