Limited Period Offer:Be a PRO for 1 month @Rs49/-Multiple payment options available. Know More
you are here: HomeNewsBusiness

IIMIITMatrimony.com: Now, a matrimony platform just for IIM, IIT graduates

During the last six months, Matrimony.com saw a 50 percent increase in registrations from alumni of premier institutes.

April 27, 2021 / 11:09 AM IST
Matrimony.com Q4 | Profit at Rs 6.8 cr versus Rs 7.1 cr, revenue at Rs 94.1 cr versus Rs 86.10 cr YoY.

Matrimony.com Q4 | Profit at Rs 6.8 cr versus Rs 7.1 cr, revenue at Rs 94.1 cr versus Rs 86.10 cr YoY.

 
 
live
  • bselive
  • nselive
Volume
Todays L/H
More

Matrimony.com, which operates brands including BharatMatrimony, CommunityMatrimony and EliteMatrimony, has launched a new platform for individuals who have graduated from top institutes like IIM and IIT.

"Individuals who have a management, tech or professional degree from premier educational institutions, across India and overseas, can register to find a match," the company said in a release.

Earlier this year, the company had launched a platform called DoctorsMatrimony.com, a site meant only for doctors.

And now the company has launched IIMIITMatrimony.com, an exclusive platform for alumni of premier institutes.

Explaining why the company launched IIMIITMatrimony.com, Murugavel Janakiraman, Founder and CEO, Matrimony.com, said, "During the last six months of the ongoing pandemic, we saw a 50 percent increase in registrations from alumni of premier institutes. We have understood their needs and preferences very well and have launched IIMIITMatrimony.com to serve them better. For this segment, education definitely is a key selection criteria when it comes to finding a life partner.”

Close

COVID-19 Vaccine

Frequently Asked Questions

View more
How does a vaccine work?

A vaccine works by mimicking a natural infection. A vaccine not only induces immune response to protect people from any future COVID-19 infection, but also helps quickly build herd immunity to put an end to the pandemic. Herd immunity occurs when a sufficient percentage of a population becomes immune to a disease, making the spread of disease from person to person unlikely. The good news is that SARS-CoV-2 virus has been fairly stable, which increases the viability of a vaccine.

How many types of vaccines are there?

There are broadly four types of vaccine — one, a vaccine based on the whole virus (this could be either inactivated, or an attenuated [weakened] virus vaccine); two, a non-replicating viral vector vaccine that uses a benign virus as vector that carries the antigen of SARS-CoV; three, nucleic-acid vaccines that have genetic material like DNA and RNA of antigens like spike protein given to a person, helping human cells decode genetic material and produce the vaccine; and four, protein subunit vaccine wherein the recombinant proteins of SARS-COV-2 along with an adjuvant (booster) is given as a vaccine.

What does it take to develop a vaccine of this kind?

Vaccine development is a long, complex process. Unlike drugs that are given to people with a diseased, vaccines are given to healthy people and also vulnerable sections such as children, pregnant women and the elderly. So rigorous tests are compulsory. History says that the fastest time it took to develop a vaccine is five years, but it usually takes double or sometimes triple that time.

View more
Show

While coronavirus did impact Matrimony.com's business in the April-June quarter last year, the company managed to increase its membership by 30 percent in the July-September period.

In an earlier interview to PTI, Janakiraman had said that the reason for the increase in members was "professionals who were postponing their marriage due to career priorities started signing up since they had more time (during the lockdown)."

Along with this, BharatMatrimony had launched Live in-app video chatting which also led to an overall increase in engagement on the platform.

In the initial days of the launch of the video feature in July last year, more than four lakh users had shown interest in video calling by upgrading to the latest version of the app, Janakiraman had told Moneycontrol in an earlier interview.

With the launch of new features like video calling, the company saw strong revenues last year and Janakiraman expects the double-digit growth to continue.
Maryam Farooqui
first published: Apr 26, 2021 08:53 pm

stay updated

Get Daily News on your Browser
Sections