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Colgate Palmolive: Investment in brands and new products continues

Colgate’s strong brand recall among consumers, new products and higher brand investment should help it garner more market share, going forward

January 29, 2021 / 09:36 AM IST
Colgate Palmolive: Investment in brands and new products continues

PRO Only Highlights
Quarterly performance largely backed by improved realisations
Medium-term triggers China plus and protectionist measures for tyre industry
Valuations not inexpensive; but improved medium-term outlook

The December quarter results of Colgate Palmolive (Colgate; CMP: Rs 1,567; Market capitalisation: Rs 42,611crore) were above Street expectations. The key highlight of the earnings was the rise in advertisement and publicity cost. The expenditure on this account grew 38 per cent year on year to Rs 198 crore, which is equivalent to 16 per cent of revenues, reflecting continued investment in brands and product launches. Q3 earnings  Revenues (including other operating income) grew by 7.4 per cent year on...

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