Media-tech platform Toch raises Pre-Series A funding

Media start-up Vogueme Technologies has raised an undisclosed Pre-Series A funding for its interactive AI and deep learning technology-based video platform called Toch.

The funding was led by investors from Hyderabad Angels, Mumbai Angels and other high net worth individuals (HNIs) including former Zee Entertainment CFO Mihir Modi and Swastik Bihani, Head of Products & GM, India at PayPal.

Founded in 2016 by Vinayak Shrivastav, Alok Patil and Saket Dandotia, the Mumbai-based firm will use the funds to enhance technology, scale their team and operations.

Toch is an AI video platform which auto-detects objects, people, emotions, locations, scenes and activities in a video in real time and automates the meta-tagging process to enable monetisation, a company statement read.

Rathnakar Samavedam Portfolio Manager with Hyderabad Angels said, “With live commerce becoming the centre in the country, Toch has positioned itself as a platform to enable the new-age live discovery solution for users. The founders have the vision that excites us and our members believe the team is building disruptive technology in the media and commerce space.”

"Our growth roadmap in the media-tech sector has expanded over the last one year and also our vision for a live commerce experience," co-founder and COO Saket Dandotia commented . “We have automated the decade old meta-tagging opportunity and look to keep growing our tech capabilities. Toch is currently enabling meta-tagging for live sporting events, live shows and library-based content for streaming platforms and is venturing into broadcast meta-tagging simultaneously,” co-founder and CTO, Alok Patil further added. “Current round of funding will be used to grow our market traction," said co-founder and CEO, Vinayak Shrivastav.

“Toch’s technology is already powering leading media companies in the digital media revolution that the country is currently witnessing,” said Mihir Modi.