Shoppers Stop shares rise nearly 5% after tie up with Hollywood makeup brand Max Factor

Shoppers Stop stock has delivered multibagger returns of 235.08 percent in the last three years, compared to Sensex which rose 46.04 percent in the same period.

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26 Aug, 2025 12:21

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Shoppers Stop share price gained nearly 5 per cent in August 28 trade after it announced a strategic collaboration with Hollywood makeup brand Max Factor.

The stock gained after four days of consecutive fall, touching an intraday high of Rs 819 per share on the NSE, rising 4.23 percent.

The uptrend was seen in the share price after the makeup brand Max Factor announced the entry into brick-and-mortar retail sector in India through a strategic collaboration between House of Beauty and Shoppers Stop. A collaboration between House of Beauty & Shoppers Stop marks a significant milestone leveraging Shoppers Stop’s extensive retail infrastructure and customer base, said the retail firm in a stock exchange filing.

House of Beauty is a new age, specialty beauty company in India bringing international & cult beauty brands to the modern Indian consumer.

Max Factor will expand its presence in India to 70 Shoppers Stop outlets by the end of the year, ensuring broader reach and greater accessibility in key cities like Delhi, Mumbai, Bengaluru, and Chennai.

"We believe this partnership will not only elevate the beauty retail landscape in India but also foster a loyal community of beauty enthusiasts, driving long-term growth and success," said Biju Kassim, CEO Beauty, Shoppers Stop.

Shoppers Stop stock has delivered multibagger returns of 235.08 percent in the last three years, compared to Sensex which rose 46.04 percent in the same period.

The company reported a consolidated net loss of Rs 22.72 crore in the June 2024 quarter. It posed a consolidated net profit of Rs 14.49 crore in the corresponding period last fiscal, Shoppers Stop said in a regulatory filing while the consolidated revenue from operations in the quarter under review stood at Rs 1,069.31 crore as against Rs 993.61 crore in the year-ago period.

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