RPG Enterprises Chairman Harsh Goenka, on Sunday, sparked an interesting conversation on social media on the enduring value of gold as a long-term investment, using a creative analogy to show how the yellow metal’s purchasing power has grown exponentially over the decades.
Taking to microblogging site X, Goenka shared a chart comparing the worth of one kilogram of gold to the prices of iconic car models through the years. “In 1990, 1 kg of gold could buy a Maruti 800. By 2000, it was worth a Maruti Esteem. In 2005, it matched the price of a Toyota Innova. By 2010, a Toyota Fortuner. In 2019, a BMW, and in 2025, a Land Rover,” he wrote.
1990: 1kg gold = Maruti 800
2000: 1kg gold = Esteem
2005: 1kg gold = Innova
2010: 1kg gold = Fortuner
2019: 1kg gold = BMW
2025: 1kg gold = Land RoverLesson: Keep the 1kg gold- in 2030 it may equal a Rolls Royce car and in 2040 a private jet🛩️! 😀
— Harsh Goenka (@hvgoenka) October 12, 2025
“Lesson: Keep the 1kg gold — in 2030 it may equal a Rolls Royce, and in 2040, a private jet,” Goenka quipped, highlighting the metal’s phenomenal appreciation.
His remarks come amid a blistering rally in gold prices, which have surged over 52% in the past year. The metal continues to attract investors as a safe-haven asset amid persistent global economic uncertainty and geopolitical tensions.
According to Bloomberg, gold prices climbed to an all-time high of above $4,060 an ounce on Monday as renewed trade frictions between the U.S. and China spurred fresh demand. In India, 10 grams of 24-karat gold were priced at Rs 12,469 on the Tanishq website.
On the Multi Commodity Exchange (MCX), gold for December delivery soared to Rs 1,22,284 per 10 grams, buoyed by global cues, rate-cut expectations, and robust domestic demand ahead of Dhanteras.
Experts attribute the metal’s record-breaking run to central bank purchases, ETF inflows, and monetary policy shifts. With countries diversifying their reserves away from the US dollar, official gold buying has reached multi-decade highs.
Data from the World Gold Council (WGC) shows that Indian gold ETFs recorded $902 million in net inflows in September 2025, up 285% from August, making India the fourth-largest contributor globally after the US, the UK, and Switzerland.
Similarly, data from the Association of Mutual Funds in India (AMFI) indicates that gold ETF inflows in India jumped to Rs 8,363 crore in September, compared to Rs 2,190 crore in August -- a spike of 282%. The total assets under management (AUM) for gold ETFs have now surpassed Rs 90,000 crore.
Market watchers say gold’s upward momentum shows little sign of cooling. Having already risen nearly 50% in 2025, and over 140% since 2022, the precious metal’s rally reflects deep-seated investor caution and the growing appeal of tangible assets in a volatile global landscape.
As one social media user noted in response to Goenka’s post, “In India, gold was insurance even before finance existed.”
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