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Why HUL might not withdraw Fair & Lovely — nearly Rs 4,100 crore annual revenue from India alone

The Indian fairness cream market is dominated by HUL, Procter & Gamble and Garnier (L'Oréal)

June 26, 2020 / 09:05 PM IST

The Anglo-Dutch conglomerate, Hindustan Unilever (HUL), clocks about Rs 4,100 crore ($550 million) in annual sales from the flagship brand Fair & Lovely in India alone, analysts told Moneycontrol.

There is no specific data on the size of the fairness cream industry but as per FMCG analysts, it could be between Rs 5,000 and Rs 10,000 crore. Of this, Fair & Lovely may hold as much as 80 percent market share.

HUL has not disclosed any detail on the brand’s revenue or its market share.

The Indian fairness cream market is dominated by HUL, Procter & Gamble and Garnier (L'Oréal).