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Society Tea striving to become a national brand, says Director Karan Shah

India is the second-largest producer of tea, globally, after China. The local tea industry in India has a market value of more than Rs 12,000 crore.

December 28, 2020 / 05:17 PM IST

Society Tea is now stepping out of its western India fiefdom to offer the cup that cheers to tea lovers across the country, taking on established names such as Tata Tea and HUL.

In a candid chat with Moneycontrol, Karan Shah, Director, Society Tea, said, “We are striving to be a national brand, which means, customising blends for each of the markets as per their requirement rather than blanketing it. While we have a stronghold in the west, we are looking at expanding into every major city across the country be it north, east, or south.”

Founded in 1933, Society Tea is the largest tea-seller in the state of Maharashtra, with a 40 percent market share within the state. The brand is also present in Goa, and in the southern states of Andhra Pradesh, Karnataka, and Tamil Nadu.

While it has been dominant in western India for long, the company has managed to establish a presence in the southern markets through its e-commerce channels.