Havmor eyes Rs 1000 crore turnover by 2020

People wearing umbrellas pass by an ice cream cone mock-up on a rainy day in Vienna, Austria, June 20, 2016. REUTERS/Heinz-Peter Bader - RTX2H5Z4

Havmor Ice Cream today said it has recently set up a Rs 100-crore facility in Faridabad in the National Capital Region (NCR) and backed by its expansion plans the company is eyeing Rs 1,000 crore turnover by 2020.

"We recently set up a Rs 100-crore ice cream plant in Faridabad, which is our first plant outside Gujarat. We are also working on foraying into the southern region soon. Based on our expansion plans we are looking at a turnover of around Rs 550 crore this financial year and target to reach Rs 1,000 crore by 2020," Havmor Ice Cream Managing Director Ankit Chona told reporters here.

Elaborating further, he said, the company is working on a greenfield project to set up a manufacturing unit in the south within three years.

"This third plant will help us cater to the southern market and aid expansion," he added.

Chona said, Havmor has already made its presence across 14 states, which account for around 70 per cent of India's ice cream consuming population.

He said, in the current fiscal the company spread its reach to five states, including Uttar Pradesh, Haryana, Karnataka, Andhra Pradesh and Chhattisgarh.

"North India market has clicked very well. In Delhi, we launched one year ago, and already have 1,000 outlets and 12,000 push carts there. With a plant in Faridabad, our supply chain management will improve," he added.

Havmor's Gujarat capacity is 1.8-2 lakh litres per day.

Talking about the ongoing debate on "real" ice cream versus vegetable fat based frozen dessert, Chona claimed that Havmor is 100 per cent milk fat based "real" ice cream.

"Havmor makes only ice cream and not frozen dessert. The trend to use vegetable fat in making frozen dessert started a few years ago when the price of milk fat rose and that of vegetable fat went down," he added.

Recently, Hindustan Unilever, which makes Kwality Walls ice cream, dragged Gujarat Cooperative Milk Marketing Federation, which markets Amul brand milk and milk products, to Bombay High Court over the latter's TV commercial which it claimed is meant to create awareness among consumers about the difference between ice cream and frozen dessert.