Moneycontrol PRO
HomeNewsBusinessCompaniesSea Ltd brings back one of its top game titles in India after ban

Sea Ltd brings back one of its top game titles in India after ban

The relaunch is set to provide a boost for Singapore-based Sea, which is trying to reverse slowing sales growth amid intensifying competition.

August 31, 2023 / 16:34 IST
Sea was founded by Forrest Li, who was born in China but is now a Singaporean citizen.

Sea Ltd. is bringing back one of its top mobile games in India a year and a half after it was banned, a boon for the internet company’s effort to revive its growth.

Now called Free Fire India, the game will be available Sept. 5, Sea’s gaming arm, Garena, said Thursday in a statement. Partner Yotta, a unit of India’s Hiranandani Group, will provide infrastructure to store data of Indian users on local servers, Garena said.

The relaunch is set to provide a boost for Singapore-based Sea, which is trying to reverse slowing sales growth amid intensifying competition. New Delhi in February 2022 banned Free Fire, at the time Sea’s most popular mobile gaming title in the country, citing security concerns because of its Chinese links. Weeks later, Sea said it would shut its main e-commerce operation in India, blaming “market uncertainties” for scuppering one of its more promising overseas endeavors.

India has banned hundreds of Chinese apps in recent years, but the expansion of that policy to Sea last year took management and investors by surprise. Sea was founded by Forrest Li, who was born in China but is now a Singaporean citizen. China’s Tencent Holdings Ltd. is a shareholder in Sea.

Bloomberg
first published: Aug 31, 2023 04:34 pm

Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!

Subscribe to Tech Newsletters

  • On Saturdays

    Find the best of Al News in one place, specially curated for you every weekend.

  • Daily-Weekdays

    Stay on top of the latest tech trends and biggest startup news.

Advisory Alert: It has come to our attention that certain individuals are representing themselves as affiliates of Moneycontrol and soliciting funds on the false promise of assured returns on their investments. We wish to reiterate that Moneycontrol does not solicit funds from investors and neither does it promise any assured returns. In case you are approached by anyone making such claims, please write to us at grievanceofficer@nw18.com or call on 02268882347