Toshiba India targets 5-fold jump in business

Enthused by growing demand for its innovative products like LED and LCD televisions, Toshiba India targets a five-fold jump in its business turnover in the country to Rs 5,000 crore in three years.

"Our business turn-over which is projected at around Rs 1000 crore in 2012-13, is expected to increase to around Rs 5,000 crore during 2014-2015," Shinichi Mizuuchi, Head of TV Business-DS Division of Toshiba India, told reporters here.

Stating that demand was growing rapidly for different products of Toshiba India, he said the company's market share which stands at about nine per cent at present is expected to increase up to 20 percent in the country in 2014. In order to achieve the targeted market share, the company has meticulously planned a marketing strategy which is in line with its brand marketing campaign, he said.

The aim is to sell about one million PCs and over two million TVs during the next one year, Toshiba India's Vice President - Sales and Field Marketing, Pranab Mohanty said. Describing the company as a global leader in innovation and cutting edge technology, both Mohanty and Mizuuchi said it plans to become the No. 1 TV brand in Odisha during the ensuing Durga Puja festival season.

To propel this strategy, Toshiba launched its festival promotion campaign with "Subho LED TV" offer for Odisha Market, they said adding the company was aiming at garnering 24 percent market share in flat panel business in Odisha during the festival period with a target of 300 percent year-on-year growth in market share as compared to last year. "Toshiba has always been at the forefront of bringing meaningful innovations that enhance our customers' lives," Mizuuchi said.