Maruti steps up campaign for Dzire to avert competition
Amid intensifying competition from Honda's Amaze, country's largest car maker Maruti Suzuki India has responded by conducting "mileage drive rally" for its entry level sedan Dzire across 31 cities today.
April 29, 2013 / 12:39 IST
Amid intensifying competition from Honda's Amaze, country's largest car maker Maruti Suzuki India has responded by conducting "mileage drive rally" for its entry level sedan Dzire across 31 cities today.
"Competition is in all segment of the cars we sell. We welcome all competition. Our cars speak for themselves by their performance. We are celebrating the 5th year of the Dzire and so we thought of conducting such a mileage rally to connect with our customers," Maruti Suzuki India Vice President (Marketing) Manohar Bhat told PTI.He said in the last five years since its launch Dzire has been the largest selling sedan in India and the company intends to maintain the leadership position. The Dzire has sold a total of 5.5 lakh units of the model so far.Also read: 4 reasons why Citi upgraded Maruti rating, target priceDzire's dominance, however, is witnessing competition from Honda Cars India's newly launched Amaze which is coming at a price range of Rs 4.99 lakh to Rs 7.60 lakh (ex-showroom, Delhi).The model is Honda's first diesel offering in India. While the diesel option is priced between Rs 5.99 and Rs 7.60 lakh, the petrol version is tagged at a price range of Rs 4.99 lakh to Rs 7.50 lakh.Dzire, on the other hand, is priced between Rs 4.92 lakh and Rs 6.74 lakh for the petrol option and between Rs 5.99 lakh and Rs 7.5 lakh for the diesel variant.Honda has been promoting the Amaze claiming it to be the most fuel efficient model in India, with the diesel variant delivering mileage of 25.8 kilometre per litre (kmpl), while the petrol variant delivers 18 kmpl. By contrast, Dzire has a certified fuel efficiency of 19.1 kmpl for the petrol option and 23.4 kmpl for the diesel engine.
Earlier this month, immediately after the launch of Amaze, MSI had introduced Swift Dzire Regal, a limited edition variant. The mileage rally is the second in the series of what MSI described as "celebrations to mark the 5th anniversary of thelaunch of Swift Dzire"."Dzire remains the most economical model in its class in terms of overall cost of ownership. What we offer is luxury, mileage and value for money," Bhat said.MSI said over 2,100 participants took part in the Dzire mileage rally held across 31 cities to contest how economically they could drive their cars. In Delhi, 105 people took part and the average mileage in diesel option was 30.9 kmpl, while in petrol it was 26.63 kmpl. In Mumbai the average mileage of 62 participants in diesel was 32.4 kmpl and in petrol it was 30.6 kmpl. Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
