Vadilal Industries mulls 5-7% price hike in Dec-Jan
Ice-cream maker Vadilal Industries plans to raise prices by 5-7% in December or January to offset a rise in cost of raw materials like milk.
November 23, 2011 / 11:08 IST
Moneycontrol Bureau
Ice cream maker Vadilal Industries plans to raise prices by 5-7% in December or January to offset a rise in cost of raw materials like milk. Managing Director Rajesh Gandhi told moneycontrol.com that the price hikes had become "inevitable." The company had last raised prices in February and April.Despite the price hikes, Vadilal has seen strong sales growth and is expecting 20-25% growth in ice creams this fiscal. Apart from ice creams, Vadilal is also expanding its range of processed foods, Gandhi said.The company has invested Rs 10 crore in the last one year in upgrading plants and machines to cater to the increasing demand for frozen foods. Exports account for 70% of Vadilal
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