Rural FMCG market to reach $100 billion by 2025

The Indian rural fast moving consumer goods or FMCG market is expected to swell more than ten times to reach the $100 billion mark by 2025, according to a fresh study by The Nielsen Company, as reported in Live Mint.

February 04, 2011 / 12:48 IST

The Indian rural fast moving consumer goods or FMCG market is expected to swell more than ten times to reach the $100 billion mark by 2025, according to a fresh study by The Nielsen Company, as reported in Live Mint. In more than half of the largest FMCG categories, growth in rural markets is expected to outpace the urban markets, the report adds. Food categories are currently driving the bulk of this growth in the rural market that now stands at $9 billion, according to the report.

On the other hand, there has also been a surge in the demand for products in the premium segment such as hair color and fabric softener, and other grooming products like deodorants, the report adds.

Source: Live Mint

first published: Feb 4, 2011 12:35 pm

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