In a striking new campaign titled “Dubai, Ready For A Surprise,” Indian power couple Virat Kohli and Anushka Sharma team up with Dubai Tourism to offer a personal, emotion-driven take on the city they call a second home. This marks their first-ever destination-led collaboration – and it’s nothing short of extraordinary.
Longtime visitors and admirers of Dubai, the duo explores the vibrant city in a refreshingly intimate and spontaneous way. From thrilling adventures to serene, soul-nourishing moments, the campaign brings to light a side of Dubai that’s both familiar and full of surprise. At the heart of the campaign is a film that captures Virat and Anushka surprising each other with curated experiences – a reflection of how travel can build deeper emotional connections.
Virat shares: “This campaign really brought out a different side of Dubai for us. Whether it was relaxing at Tapasake at One&Only One Za’abeel or letting loose at O Beach, it reminded us that Dubai always has something new to offer. It’s a city that evolves with you – familiar yet full of surprises.”
For Anushka, the journey was deeply personal. “Dubai has always been special, but this campaign made it feel intimate in a new way. It wasn’t about checking off famous spots – it was about making memories, soaking in moments, and enjoying the perfect balance between comfort and discovery.”
Their chemistry and authenticity lend a unique charm to the campaign, which is more than just a tourism promotion – it’s a celebration of how travel can be transformative.
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, echoes this sentiment: “Virat and Anushka are perfect ambassadors for Dubai. Their emotional connection to the city and the way they resonate with audiences bring an added layer of authenticity. India is one of our top visitor markets, and partnerships like this strengthen cultural ties and encourage travellers to explore Dubai in deeper, more meaningful ways.”
The campaign is being rolled out through a full 360-degree strategy, spanning digital, social, and on-ground activations. And this is just the beginning – more surprises and memorable moments are set to unfold in the coming weeks.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
