TRENDS
Storyboard | Paralympic Games: the toughest marketing pitch?
Branding experts call on brands, broadcasters and the games’ organisers to fuel popularity of para-games and para-athletes.
BUSINESS
Dentsu India hit by series of top-level exits
A raft of senior-level exits across agencies, unhappy executives putting out feelers to rival company heads and a rationalisation of agency brands. Storyboard finds out what’s happening within Dentsu India.
TRENDS
Storyboard | Are Zomato’s latest celebrity-laden ads tone-deaf?
Adlanders weigh in on the food delivery company’s latest campaign, ‘Har customer hai star’, featuring Bollywood stars.
TRENDS
Storyboard | Brands’ cause du jour: mental health
When it comes to brands talking about mental wellbeing, is doing nothing better than chiming in with no action to back it up?
TRENDS
Storyboard: How brands can avoid the moment marketing minefield
Advertising agencies and brands need new frameworks, fresh creativity and better understanding of laws and regulations for ‘moment marketing’ to not backfire in the future.
TRENDS
Storyboard | Hockey 2.0. Are brands ready to play?
The resurgence of hockey, propelled by national teams' performance at the Tokyo Olympics, has given brands an opportunity to own hockey in a manner that is impossible in a sport like cricket, say marketing and media executives.
TRENDS
Storyboard | Brands need to pay attention to Indian sportswomen for more than a moment
It’s time for marketers to diversify their associations with female athletes and level the playing field, say media and sports marketing executives.
TRENDS
Storyboard | Can marketers conquer Space?
Brands have gone to Space before, but a new age of Space travel and tourism could provide more opportunities to hitch a ride.
