TRENDS
Explained: The curious case of fake views, ghost followers and buying influence online
While buying followers and likes is not new in India, Badshah's involvement in this social media scam is leading to questioning of all high-profile accounts.
BUSINESS
Independence Day releases in pics | Can't go to theatres? OTTs will keep you entertained with new films
This Independence Day weekend, despite theatres being shut, audience will have many films to keep themselves entertained thanks to OTTs.
BUSINESS
Myntra goes from local to global, enters Middle East with 5X growth aim
For the new international market, Myntra is largely betting on casual wear categories, which form a major portion of the business in its domestic market
BUSINESS
Brands taking note of digital premieres; Vidya Balan’s Shakuntala Devi gets a beverage partner
Tata Tea Gold is looking for driving brand recall through Prime Video movie partnership which is a new aspect in the film business.
BUSINESS
Explained: Another challenge for broadcasters as NTO 2.0 jitters haunt them
Implementation of new order will bring down per-channel price to Rs 12 from Rs 19, and double the number of channels available for viewers. TRAI wants broadcasters to publish pricing and bouquet details by Aug 10. Fearing further erosion in ad and subscription base, broadcasters are not in a mood to do so.
BUSINESS
More OTTs launch small packs; ZEE5 announces new plan at Rs 365 a year
Along with select ZEE5 and Alt Balaji shows, ZEE5 Club has over 1,000 blockbuster movies, ZEE Zindagi shows and over 90+ Live TV channels.
BUSINESS
Covid-19 impact: With digital promotions stealing the limelight, marketing costs of films set to fall
The shift from television, print and outdoor to digital is reducing the promotional spend on a film
BUSINESS
Explained: With Consumer Protection Act coming into force, endorsement fees could go up
Since the onus of verifying the veracity of ad claims are on celebrities, they may charge more. Critics, however, say the Act lacks teeth. Section 21, which deals with endorsers, is not an enforceable law.
BUSINESS
COVID-19 impact: Is August the right time for theatres to reopen in India?
Looking at the rising coronavirus cases in India, cinemas reopening any time soon seems to be a distant dream.
BUSINESS
Indian mothers are busy in COVID-19 times, and it is not household chores
From blogs to vlogs (video blogs), mothers are creating more and more content in times of COVID-19 and even earning money out of content creation.
BUSINESS
Punit Goenka says he is here to stay, implements 5G formula for Zee 4.0
Zhase of the company.
BUSINESS
What other studios can learn from Yoodlee Films in the time of COVID-19
With its focus on great content and tight budget control, this young studio has many lessons for the film industry at a time when it is grappling with the challenges posed by the coronavirus outbreak
BUSINESS
Sushant Singh Rajput: The outsider who had enviable success at the box office
Sushant Singh’s biggest success was his recent offering Chhichhore that raked in maximum profits at the box office.
BUSINESS
The joke's on you, COVID: People turn to comedy on TV, OTT platforms as pandemic stretches on
The most-watched comedy shows on TV include The Kapil Sharma Show, Taarak Mehta Ka Ooltha Chashma and Bhabhi Ji Ghar Par Hai.
BUSINESS
Comedian Abish Mathew comes up with home-made avatar of 'Son of Abish'
This season the conversations are much better, deeper and funny throughout, said Abish Mathew.
BUSINESS
In pics | Chinese app ban: Here's where Indian netizens are spending most of their time now
According to a Kantar study, which has tracked the impact of the Chinese app ban on consumers’ digital behaviour, there has been no significant dip in the overall time spent online due to the ban.
BUSINESS
Here's how artistes can distribute music on their own
TuneCore, a do-it-yourself (DIY) platform for artistes, allows them to distribute music to 150 stores across the globe by paying a one-time fee
ENTERTAINMENT
From Kangana Ranaut to Sushant Singh Rajput, outsiders set new rules — both at Box Office and in Bollywood
there were around 52 Bollywood offerings in 2019 and, out of that, 28 films had outsiders in the lead role while 25 ventures had insiders. Now, comes the interesting part: Outsiders gave 15 successful ventures while insiders delivered nine hits
BUSINESS
From Laxmmi Bomb to Bhuj, is this the right time for OTTs to introduce pay-per-view in India?
An OTT platform in India is already experimenting with pay-per-view model
BUSINESS
Reels - Another TikTok clone or a game changer for Instagram?
A standalone short video sharing platform would have been a better strategy for Reels, say experts.
BUSINESS
In pics | From digital premieres to web series, here's all 17 new titles Netflix has on offer
Netflix on July 16 unveiled a line-up of 17 original stories, including six new films and two new series
BUSINESS
In times of COVID-19, artistes can record music in a studio setup without going to a studio
Dolby On, a music and video recording and streaming app, is making life of an artiste easier during the pandemic
BUSINESS
RIL 43rd AGM 2020: Here's what JioTV+ is offering its viewers
The new platform called JioTV+ will aggregate OTT (over the top) platforms under one single roof along with TV content
BUSINESS
COVID-19 impact: Can online auditions be a game changer for outsiders and their Bollywood dreams?
Since most series and film shoots happen on location, people can access better opportunities and assignments online
