BUSINESS
Tech Mahindra's partnership with Kings XI Punjab this IPL shows growth of sports tech industry in India
Company’s official app for team undertakes initiatives to enhance fan engagement like app-exclusive videos, virtual stadium experience, face filters and quiz competition. Instagram filter Boys are Back receives 2,13,000 impressions within a week from the world over.
BUSINESS
With no big releases, Carnival worried about dearth of content but confident about F&B sales
Many films, both from Bollywood and Hollywood, have deferred their release dates, leaving exhibitors with little or no content when it comes to big releases in theatres. However, small-budget films, which always struggle for screen space, will get more exposure. Many multiplexes and single-screen halls will also rely on reruns till big-budget flicks return
CORONAVIRUS
No big theatre releases this festive season, but video OTTs promise to keep you entertained
OTTs are all set to entertain viewers with movies like Akshay Kumar-starrer Laxmmi Bomb, Varun Dhawan and Sara Ali Khan's Coolie No 1.
BUSINESS
Brands to remain cautious before signing up Bollywood stars as ambassadors in the wake of drugs controversy
With the Narcotics Control Bureau naming Deepika Padukone, Sara Ali Khan and Shraddha Kapoor, many brands are now downplaying their ads. Experts say their brand value may drop around 30 percent. In 2019, Padukone enjoyed a brand value of $93.5 million.
BUSINESS
Unlock 5.0 | Big relief for exhibitors as Delhi allows theatres to reopen from October 15
Collections from Delhi and Mumbai can be anywhere between 25 percent and 40 percent of the national box office
BUSINESS
Business likely to get back to pre-COVID levels by end of 2020, says PVR Cinemas CEO
PVR is planning more additions to its F&B menu for the festive period and will be announcing new launches closer to Diwali
BUSINESS
Unlock 5: PVR to ready reopen with older Bollywood movies and new ticket prices
The multiplex operator will also screen new Hollywood movies on current ticket prices.
BUSINESS
Check out these new films that theatres are ready to release
Theatres in India will be reopening after seven-months of lockdown and exhibitors are all set with new content across Hollywood, Bollywood and films from regional markets.
BUSINESS
How the IPL is proving a gold mine of content for short-video sharing platforms and helping them grow
From sneak peaks into team preparations, to featuring stand-up comics to having their own entertainment leagues, these platforms are pulling out all the stops to add users and keep them engaged
BUSINESS
After lockdown, exhibitors face new challenge: Producers may ask for higher share of box-office revenues
Currently, box-office revenue is split 50:50 between producers and exhibitors in the first week. The producer’s share drops to 47 percent in the second week, and 45 percent in the third week. Exhibitors fear producers may seek 60 percent in the first week now.
BUSINESS
Unlock 5: Without Delhi and Mumbai, does it make sense for theatres to reopen from October 15?
According to film trade analysts, Delhi and Mumbai are the top cities among revenue earners for Bollywood films.
BUSINESS
IPL 2020: Opening week records 15% growth in viewership and ad volumes
This IPL recorded 11 million more viewers per match as compared to last year.
BUSINESS
Unlock 5.0 Guidelines: Theatres are reopening, but where are the movies?
The supply of content at the moment is limited, with some films even taking the digital route. However, shoots have resumed and a slate of large films announced by producers augurs well for cinemas’ medium-term fortunes
BUSINESS
Unlock 5.0 Guidelines: Here’s what is bringing more relief to PVR, INOX and other exhibitors than just the reopening of business
The government was willing to let theatres reopen in August, but exhibitors opposed the 25-percent capacity cap. They argued that running at 50 percent capacity, in line with the global trend, alone would make economic sense. Now, the govt has allowed that.
BUSINESS
Here's why programmatic advertising is becoming more important in times of COVID-19
Programmatic advertising is the automated buying and selling of digital advertising.
BUSINESS
Vodafone Idea AGM: Here's why shareholders are questioning spends on IPL and brand change
Industry insiders estimate that Vodafone Idea is likely to spend around Rs 800 crore in ad spends in FY21
BUSINESS
IPL 2020: Delhi Capitals CEO says team managed higher value for sponsorships despite brand partner’s exit
Principal sponsor Daikin had opted out this year citing the season’s timing, which is not conducive for the sale of its airconditioning products
BUSINESS
Despite COVID-19 impact, Enterr10 expands regional offerings with new channel Dangal Kannada
Dangal Kannada will air dubbed versions of shows like Ramayan, Mere Sai, Phir Laut Aayi Naagin, Tenali Rama, among others. Kannada is a lucrative market for entertainment houses, with more than four hours of daily TV consumption and more than 66,000 advertisers.
BUSINESS
Malls are waiting for PVR, INOX to reopen to drive footfalls, especially during festive period
In the pre-COVID-19 period, the ratio of footfalls driven by multiplexes in malls ranged between 5-20 percent. Also, experts say that when a big-starrer film releases in multiplexes, along with the increase in mall footfalls, the F&B business in malls see a 20 percent jump.
BUSINESS
COVID-19 impact: In a first, drive-in theatres to hold movie premieres
ZEEL to release Bollwood flick Khaali Peeli and Tamil film Ka Pae Ranasingam at its drive-in movie festival. Here’s the lowdown
BUSINESS
West Bengal is allowing cinemas to reopen, will it bring relief to industry?
Annually, Bengali cinemagoers contribute Rs 62 crore to the box office while the cinema business in the country is losing anywhere between Rs 5,800 crore and Rs 7,800 crore a month.
BUSINESS
Explained: Does spending big bucks during IPL give brands enough mileage?
Despite all the exposure a title sponsor gets, there is no guarantee that the brand will get the highest visibility. During IPL 2018, Vivo lost out to Paytm and Jio. Last year, Vivo had the highest recall value in the first five weeks of IPL.
BUSINESS
IPL 2020: Nutrition, mask and hygiene brands dominate team sponsorship
Many brands are opting for multi-team sponsorship deals and are associating with teams in new ways which to get more visibility during IPL 2020.
BUSINESS
COVID-19 lockdown: Men, eastern India residents eager to step out for out-of-home entertainment, shows BookMyShow survey
The survey was conducted amid 2,000 active BookMyShow transactors for Live Entertainment aged 18 years and above from 120 cities and towns in India.
