172@29@17@104!~!172@29@0@53!~!|news|trends|entertainment|west-bengal-is-allowing-cinemas-to-reopen-will-it-bring-relief-to-industry-5890381.html!~!news|moneycontrol|com!~!|controller|infinite_scroll_article.php!~!is_mobile=false
Moneycontrol
Subscribe to Moneycontrol Pro and get 365 bonus InterMiles! Use Code: INTERMILES
Last Updated : Sep 27, 2020 01:54 PM IST | Source: Moneycontrol.com

West Bengal is allowing cinemas to reopen, will it bring relief to industry?

Annually, Bengali cinemagoers contribute Rs 62 crore to the box office while the cinema business in the country is losing anywhere between Rs 5,800 crore and Rs 7,800 crore a month.

Representative image
Representative image

Chief Minister Mamata Banerjee has announced that cinemas will reopen in West Bengal from October 1 even though there is no communication from the Centre on allowing theatres to resume business following the lockdown.

Exhibitor Akshaye Rathi said in a tweet that it was a sign. While Banerjee's move will bring some respite, cinemas, shut for seven months now, will need a lot more to get the business going.

For now, there is some movement at least. One state is allowing cinemas to open their doors, though as a market, West Bengal does not contribute significantly to the overall box office numbers.

Close

According to industry estimates, while the Indian film industry has been growing at 10 percent in the last four years, since 2016, the Bengali film industry’s collections have been falling by a third every year.

COVID-19 Vaccine

Frequently Asked Questions

View more
How does a vaccine work?

A vaccine works by mimicking a natural infection. A vaccine not only induces immune response to protect people from any future COVID-19 infection, but also helps quickly build herd immunity to put an end to the pandemic. Herd immunity occurs when a sufficient percentage of a population becomes immune to a disease, making the spread of disease from person to person unlikely. The good news is that SARS-CoV-2 virus has been fairly stable, which increases the viability of a vaccine.

How many types of vaccines are there?

There are broadly four types of vaccine — one, a vaccine based on the whole virus (this could be either inactivated, or an attenuated [weakened] virus vaccine); two, a non-replicating viral vector vaccine that uses a benign virus as vector that carries the antigen of SARS-CoV; three, nucleic-acid vaccines that have genetic material like DNA and RNA of antigens like spike protein given to a person, helping human cells decode genetic material and produce the vaccine; and four, protein subunit vaccine wherein the recombinant proteins of SARS-COV-2 along with an adjuvant (booster) is given as a vaccine.

What does it take to develop a vaccine of this kind?

Vaccine development is a long, complex process. Unlike drugs that are given to people with a diseased, vaccines are given to healthy people and also vulnerable sections such as children, pregnant women and the elderly. So rigorous tests are compulsory. History says that the fastest time it took to develop a vaccine is five years, but it usually takes double or sometimes triple that time.

View more
Show

Annually, Bengali cinemagoers contribute Rs 62 crore to the box office against Rs 1,400 crore each brought in by Tamil and Telugu populations.

These numbers suggest that the reopening of theatres in West Bengal will unlikely to make a difference to business in India that is estimated to be losing between Rs 5,800 crore and Rs 7,800 crore a month.

Not just revenue, West Bengal is what is termed in the trade as a “screen-starved” state. Against a national average of eight theatre screens for a million, West Bengal has just 1.7 screens.

Also, no big films, especially Hindi movies like Akshay Kumar's Sooryavanshi and Ranveer Singh-starrer 83, which are waiting for a theatrical release, will come to cinemas with only one state allowing theatres to reopen.

Delhi and Mumbai are two big cinema markets. The two cities alone account for 60 percent of the box-office business for the Hindi cinema.

There are around 40 Bengali films awaiting release but these alone cannot bring strong business for the exhibitors in West Bengal.

While the average collection for a Hindi film in the West Bengal territory is around Rs 4 crore, a Bengali movie does a far smaller business.

The real relief will come when the Centre allows cinemas to reopen across the country but even then, it will be the coronavirus that will have the deciding vote.
First Published on Sep 27, 2020 01:54 pm
Sections