TRENDS
Along with TV, crypto platforms hit pause on ad blitz on digital media
Cryptocurrency brands have not just reduced the quantum of ads but also become more cautious, Shrenik Gandhi, CEO and co-founder of digital marketing firm White Rivers Media, told Moneycontrol.
BUSINESS
Explainer: The Yes Bank-Dish TV saga and what transpired between them
This tussle between a company and its lender-shareholder has more than the usual elements present in a corporate clash. It has shareholder activism, allegations of a forced merger, and even the involvement of the police, which lenders say could have set a bad precedent.
BUSINESS
UAE T20 League's low media rights cost, narrow time difference to work in favour of Zee, says analyst
The tournament will be like an IPL tournament, having international players. It will feature six teams and 34 matches, says Karan Taurani, Senior Vice-President, Elara Capital
TRENDS
Crypto chaos poses a challenge to influencers, brand deals drop
Content creators on cryptocurrencies confront a challenge as speculation that the government may ban or regulate trading in digital money sparks chaos
BUSINESS
From Prime’s Chhorii to Netflix's Ghoul, a look at why makers prefer OTT for horror genre
Film producer and trade business analyst Girish Johar says makers of horror content are preferring OTTs because they save cost on marketing and distribution.
BUSINESS
John vs Salman: Film clashes in Covid times may impact box office business
The disadvantage of releasing two big films simultaneously is that the weaker one is likely to see a sharper drop in collections than a regular fall.
BUSINESS
YRF may enter crowded OTT space; focus on diversified content will be key, say experts
While there is potential for a new player to grow in India's streaming space, the differentiator will be content, said experts.
BUSINESS
Ad volumes see sharp recovery in July-September period, news and GEC record highest share
There were over 2,515 exclusive advertisers and nearly 4,000 exclusive brands that advertised during July-September period this year as compared to last year.
BUSINESS
Tables have turned, movie business largely back to pre-Covid levels, say single-screen exhibitors
Cinema owners are enthused by the response to the Akshay Kumar film Sooryavanshi even as a cap on audience capacity continues in some states.
BUSINESS
From Amitabh Bachchan to Kamal Haasan, movie NFTs are gaining momentum in India
"The interest is growing but it is small. So, if we take an actor's social media following, we see it sub-five percent penetration in terms of traction for movie NFTs," says Dhruv Saxena, chief strategy officer of Singapore-based Vistas Media.
ENTERTAINMENT
PVR partners with UFO Moviez to introduce air sterilization system, installs it in 60% screens so far
The cinema-specific air sterilization device called UFO-Wolf AirMask device eliminates air-borne viruses in enclosed spaces, said Gautam Dutta, CEO, PVR Ltd.
BUSINESS
Ad regulator ASCI underlines guidelines for advertising brand extensions of restricted categories
The government permits advertising brand extensions of restricted categories and for this ASCI has put in place the guidelines for brand extension advertising.
BUSINESS
Actor Rakul Preet launches Linkedln-like app offering film career options
The talent database is expected to be useful for aspiring actors, writers and choreographers, among others.
BUSINESS
Foreign premium liquor brands to get 35% cheaper in Maharashtra, price change may reflect in 6-8 weeks
"Contribution of foreign liquor brand to overall volume in Maharashtra will be around 4-5 percent", says analyst Karan Taurani/
BUSINESS
TV records all-time high ad volumes in October led by festive season
During the Dussehra week in 2021, TV witnessed 13 percent growth in ad volumes over the previous four weeks and 25 percent over 2019.
BUSINESS
NCLT to hear Dish TV-Yes Bank matter on December 22
The tussle between Dish TV and its largest shareholder YES Bank began in February, when Dish TV approved a rights issue of Rs 1,000 crore.
BUSINESS
Bunty Aur Babli 2 underperforms, Bollywood's box office run slows down
The multi-starrer venture Bunty Aur Babli 2 which was expected to see first day collections of Rs 6-8 crore saw dismal business on day one.
TRENDS
After Amitabh Bachchan, singer Sonu Nigam joins NFT bandwagon. Here're the details
Digital entertainment and technology company JetSynthesys has partnered with artist Sonu Nigam to launch NFT series which they claim is the first from the Indian music industry.
BUSINESS
Why large films could lift cinema footfalls to pre-COVID-19 levels but advertising is lagging
Cinema ticket sales, footfalls and F&B revenue are nearing pre-Covid levels. However, in circuits with no cap on capacity, cinema ad pricing is 40-50 percent lower, and in circuits with an occupancy cap, it is down 70 percent.
BUSINESS
Sentiment positive amid moviegoers, only 9% not willing to be back to theatres
New releases and states lifting restrictions is resulting in positive sentiment amid movie going audience with majority of Indian cinephiles now willing to go back to theatres.
TRENDS
Cricket matches attracted highest cryptocurrency ad volumes on TV
The ad blitz may be slowing now after concerns were raised over non-transparency and misleading claims.
BUSINESS
Sony Pictures Networks acquires broadcast rights for Lanka Premier League
The agreement between Sony Pictures Networks India and the IPG Group includes the television and digital transmission of the LPL, which is set to be played between December 5 to December 23.
BUSINESS
Bollywood shrugs off pandemic woes with Akshay Kumar’s Sooryavanshi
The real test of the recovery will be the performance of Films by Salman Khan and John Abraham that are scheduled to release on November 26, analysts say
TRENDS
Football league ISL launches NFTs, to offer team posters and trading cards
The series of digital collectibles from ISL include 27,500 team posters and 242,000 trading cards.
