Audi unveils A3 Sedan, other SUVs at Auto Expo 2014

Audi, the German luxury car manufacturer and India's leading luxury car brand presented an exhilarating line-up of luxury cars along with the Audi Sport quattro concept at the 'Auto Expo' 2014 in Greater Noida. The company unveiled the next big Audi - Audi A3 Sedan - apart from 'Special Editions' of Class-leading and Award-winning SUVs - Audi Q3, Audi Q5 and Audi Q7. The brand with the four rings also showcased its recent and most powerful addition to the India fleet - the Audi RS 7 Sportback. To celebrate Audi's success in motorsports, the Audi stand also displayed the athletic Le Mans winner, Audi R18 e-tron quattro. The Audi range was presented by Terence Johnsson, Vice President, Sales-Overseas, AUDI AG and Joe King, Head, Audi India.

"In 2013, Audi achieved new sales records in more than 40 markets and India was one of them with sales of 10,002 units. We believe this market has tremendous potential for further growth of brand Audi. Reaffirming our commitment to the Indian market, we are bringing one of our global successes, the Audi A3 Sedan - the next big Audi to India. We expect the Indian market to continue to grow and to contribute substantially to Audi's global sales," said Terence Johnsson, Vice President, Sales-Overseas, AUDI AG.

"We have kick-started 2014 on a strong note and as we continue to strengthen our market leadership, we are truly committed to deliver best value to our customers and maintain a passionate focus on offering unique products and service. We believe that the Indian market has tremendous potential and we will continue to focus on sustainable and profitable growth. Our presence in India is growing stronger by the day and we want to reach out to all Audi enthusiasts. We will continue with our network expansion strategy and plan to increase our network to 40 touch-points by the end of 2014," said Joe King, Head, Audi India.

"The introduction of the Audi A3 Sedan, underlines our understanding of customer's requirement. This car will open a new customer segment and bring more and more fans closer to us. The Audi A3 Sedan is a car that reflects technology, everyday suitability, comfort but most of all true luxury," added Joe King.

Showcar: Audi A3

The Audi A3 Sedan is a combination of arresting design, visionary technology and luxurious performance, and sets a new benchmark in the category with quality, style and innovation at the forefront.

Performance Showcars

Audi's presence at the Auto Expo is also dominated by the display of its sporty performance cars - the recently launched Audi RS 7 Sportback, Audi R8 V10 Spyder and Audi R18 e-tron quattro.

The recently launched Audi RS 7 Sportback is also being showcased at the Auto Expo. Combining the power of a sportscar with the elegance of a large, five-door coupé, the Audi RS 7 Sportback boasts of being the most powerful Audi in its existing range in India. With its aesthetic design and impressive sportiness, the Audi RS 7 Sportback has established new benchmarks in the performance sportscar segment in India.

SUV Showcars

With its award winning luxury Q range of SUVs, Audi also re-iterated its supremacy in this segment in the 'Land of quattro – India'. The very popular Audi Q3 along with a much sportier Audi Q5 and Audi Q7 are being displayed. The Audi Q3 is a premium SUV in a compact form. It is sporty and efficient as well as versatile and trendy giving a peak in the Q-life of glitz and glamour.

Concept: Audi Sport quattro concept

A combination of winning motor sport qualities with the utmost in everyday practicality, the Audi sport quattro concept, represents the technology that went on to become more than just a symbol for a long line of success by Audi. Brawny, compact, powerful: The appearance of the Audi sport quattro concept makes no secret of its potential. A thoroughbred driving machine with 300 kW (408 hp), five-cylinder turbocharged engines, a lightweight body and the latest generation of quattro permanent all-wheel drive, the Audi quattro concept, also captivated the audience at the Audi Stand this year.

The Audi model range in India includes the Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, Audi Q3 S Edition, Audi Q5, Audi Q7, Audi S4, Audi S6, Audi RS 5 Coupé, Audi RS 7 Sportback, Audi TT Coupé, the super sportscar Audi R8, Audi R8 Spyder and the Audi R8 V10 plus available across the country: in Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi Central, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Karnal, Kochi, Kolkata, Lucknow, Ludhiana, Mangalore, Mumbai South, Mumbai West, Nagpur, Nashik, Navi Mumbai, Pune, Raipur, Surat and Vadodara.