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What’s pushing global luxury brands to cater to Indian consumers? | ‘Indianization’ of luxury brands

Luxury giants like Bulgari and Louis Vuitton have been introducing products like Mangalsutra, ‘Kada’ bracelets and other India-centric items to cater to the Indian audience. Global luxury brands are ‘Indianizing’ their collection to highlight their interest in the Indian market. But why now? What is driving this ‘Indianization’? Watch this video to find out!

first published: Jan 30, 2024 06:19 pm

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