ICICI Bank - khayaal aapka, the ad campaign apparently aimed at wooing retail customers, may now raise further decibels. Reason: It is you, a house buyer or car owner and a routine depositor, who emerges as the safest bet for India's largest private sector lender. The bank will focus more on its retail segment be it loans or deposits.
first published: Jul 31, 2013 07:59 pm
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