TV, print ads record good growth in first half of 2011
Television and print media advertising in India witnessed a growth of 18% and 16%, respectively in the first six months this year, compared to the corresponding period of 2010, according to media market research firm Adex India.
August 17, 2011 / 19:46 IST
Television and print media advertising in India witnessed a growth of 18% and 16%, respectively in the first six months this year, compared to the corresponding period of 2010, according to media market research firm Adex India.
While food and beverage, personal care and services were the top three contributors to TV advertising, educational and social advertisements topped in print advertising. In terms of airtime, the total TV advertising duration
increased to 1,27,256 hours in the first half of 2011, up 18% from the same period last year, Adex India said.The top 10 sectors, including food and beverages, personal care, services, auto and telecom, contributed 60% to the total TV advertising, it said. Hindustan Unilever, Reckitt Benckiser, Coca Cola India, Cadburys India and ITC were the top five advertisers on TV. The top five brands that advertised the most on TV during the period were Sprite, Complan, Colgate dental cream, Maaza and Idea Cellular. "National channels bagged 56% of TV advertising during the first half of 2011," according to Adex India.In case of print advertising, services, education, banking/finance/investment were the top three sectors and together accounted for 37% share. However, the auto companies grabbed four out of 10 ten advertisers list, led by the likes of Tata Motors, General Motors, Mahindra & Mahindra and Maruti Suzuki, the Adex India data said, adding two online firms -- TVCSkyshop.com and
Naaptol.com also made it to the top 10.Newspapers made almost a clean sweep garnering 96% of total print advertisements during January to June period of this year. Adex India, however, does not provide value size of the total advertising sector. Yet, according to the estimates of media buying and planning firm ZenithOptimedia, the total annual advertising sector is estimated at USD 5 billion (around Rs 22,700 crore) with TV and print contributing 42% and 44%, respectively. Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
