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    HomeNewsBusinessCompaniesPetrol prices pinching wallet? How about an e-bike?

    Petrol prices pinching wallet? How about an e-bike?

    With consumers bogged down by escalating fuel costs, electric vehicle makers are now planning on getting aggressive with their marketing and advertising spends, reports The Economic Times.

    February 04, 2011 / 15:37 IST

    With consumers bogged down by escalating fuel costs, electric vehicle makers are now planning on getting aggressive with their marketing and advertising spends, reports The Economic Times. For a long time, electric vehicle makers struggled to compete with gas guzzlers due to lack of sex appeal and power that comes with a petrol engine.


    With assembly lines lying dormant for almost two-years, electric bike manufacturers are hoping to attract customers who earlier shied away from these noiseless, smoke-free vehicles. In 2009-10, against 9 million petrol two-wheelers sold, mere 1 lakh electric bikes were purchased. With petrol prices having spiked 11% in one month, e-bike makers such as TVS Motors, Hero, Mahindra & Mahindra, Ajanta and Electrotherm (India) are getting ready to begin production again.

    Source: The Economic Times

    first published: Feb 4, 2011 03:34 pm

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