Trump goes all in on Truth Social as posting hits record pace

US President Donald Trump's social media platform Truth Social.

US President Donald Trump is posting more than ever before—and at all hours. In his second term, Trump has published over 2,260 posts on Truth Social in just 132 days, more than three times his pace on Twitter during the same period in 2017, according to a Washington Post analysis. The posts include everything from attacks on political enemies to bizarre conspiracy theories and pop-culture rants, the Washington Post reported

His Memorial Day message? A 172-word all-caps tirade accusing the “radical left” of destroying the country. Days earlier, he reposted a conspiracy theory that claimed Joe Biden was executed and replaced with a robotic clone.

From fringe platform to megaphone of influence

Truth Social, which Trump owns through Trump Media & Technology Group, has fewer than 10 million followers. But experts say its reach is far broader. His posts are routinely picked up and reposted by pro-Trump influencers on X (formerly Twitter), podcasts, newsletters, and right-wing media, amplifying his voice far beyond his own platform.

“His messaging spreads just as far if not farther on X than when he was tweeting directly,” said Clemson University’s Darren Linvill, who studies social media ecosystems.

Unlike Twitter in his first term, Truth Social offers Trump something more powerful: a feedback loop of unwavering loyalty. The platform's users—largely supporters—provide a constant stream of affirmation, allowing Trump to operate in a political echo chamber with virtually no dissent.

Aided by a loyal team and an insatiable urge to post

While Trump still posts himself, much of his output is supported by a tight-knit digital team led by longtime aide Dan Scavino and Natalie Harp, who trails the president with a mobile printer to keep him updated on news. They help draft posts and upload dictated statements—some written in the middle of the night or before dawn.

“He often surprises even his own staff,” said a senior White House official. During the campaign, Trump was filmed dictating posts live while his aides typed in real time.

Trump’s social media strategy: part policy, part provocation

Beyond amplifying policies, Trump has used Truth Social to mock foreign leaders, bash celebrities, and advance wild conspiracy theories. He’s suggested Canada might join the US as the 51st state, claimed that Russian aggression would’ve escalated without him, and compared himself to George Washington.

The account also offers glimpses of the president’s offbeat musings. One early morning post targeted abortion laws with extreme language, while another compared Taylor Swift to a “not hot” has-been and insulted Bruce Springsteen as a “dried-out prune.”

Social media addiction or strategy?

Some analysts believe Trump’s obsession goes beyond politics. “Trump loves positive feedback more than most,” Linvill said. Others, like Claire Wardle of Cornell, point to the strategic role

Truth Social plays in distributing MAGA talking points that dominate the pro-Trump information ecosystem.

“He wouldn’t just be on Truth Social if he wasn’t making an impact,” Wardle said.

Financial gain and personal validation

Trump’s focus on Truth Social also has a financial motive. His majority stake in Trump Media is worth over $2 billion, and his relentless promotion of the platform helps drive user engagement. “When I put out a Truth, it is all over the place,” he bragged in 2022.

But behind the branding and amplification lies something more human: a desire for attention. “These people could be ice skating on the top of yachts,” said Linvill. “Instead they’re tapping away on their screens.”

For Trump, the constant stream of likes, reposts, and praise may offer more than just political capital—it may offer the dopamine-driven validation he craves. And with every post, he’s rewriting the role of social media in the presidency—again.