Nestle SA forecast slower sales growth this year as the maker of Nespresso eases off on price increases, trying to encourage consumers to buy more.
Revenue should increase about 4% in 2024 on an organic basis after gaining 7.2% last year, Nestle said Thursday. The company also expects a 6% to 10% gain in underlying earnings per share.
Chief Executive Officer Mark Schneider said that in 2024, Nestle is prioritizing growth led by volume and mix — shoppers switching to pricier formats — boosted with increased marketing and innovation.
The company’s underlying operating margin rose 40 basis points in constant currency to 17.3% in 2023, and it expects a further moderate improvement this year.
Nestle returned to growth through higher volumes and consumers choosing more expensive formats: its real internal rate of growth — a proxy for volume — was positive at 0.4% in the final quarter of 2023, the first increase in a year and a half.
Companies like Nestle are looking to claw back market share after the highest inflation in decades pushed shoppers to cheaper white-label products.
Danone reported fourth-quarter sales rose in line with expectations Thursday amid easing inflation for the yogurt maker.
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