After the exit of Coca-Cola from India in 1977, Thums Up was introduced by Ramesh Chauhan of the Parle group. Thums Up soon dominated the Indian soft drink market until Coca-Cola returned in 1993. Coca-Cola, a beverage giant with deep pockets, bought Thums Up but could not dethrone it from the top spot. The question is why and how Coca-Cola was able to buy Thums Up and what all things Coca-Cola did to kill Thums Up and failed. Check out the video to know the entire story.
first published: Jun 2, 2023 05:28 pm
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