In an interview to CNBC-TV18, Hiren Gada, Wholetime Director & CFO of Shemaroo Entertainment and Kapil Agarwal, Joint MD of UFO Moviez spoke about the latest happenings in the sector and the outlook for their companies respectively.

Consolidated revenue to grow by 15% in FY17: UFO Moviez

UFO Moviez is going to concentrate on volume-led growth in advertisements and not price. Pricing is only picking up around 4-5 percent annually.

See 30% ad revenue, 3-4% screen growth in FY17: UFO Moviez

A 30 percent growth is ad revenue growth is what UFO is targeting for FY17, says Kapil Agarwal, Joint MD, of the company.

FY16 advertising revenue could grow by 40%: UFO Moviez

Kapil Agarwal, Joint Managing Director, UFO Moviez says there is scope to improve ad minutes per screen from the current duration of 4 minutes.