Swiggy's new 'super saver' option gets pushback by users: 'Cold food at same cost'

Responding to the criticism, Swiggy told one of its customers that it would ensure to share feedback with the team.

Food delivery giant Swiggy appears to have rolled out a new "smart saver" delivery option for select users in which multiple orders are bunched up and delivered accordingly. While the option is likely to cause delays in delivery, Swiggy has hailed it as an "eco-friendly" one. It, however, has not received a warm welcome from users with a few taking to social media to share how the "super saver" option is not helping them save anything.

Some Swiggy users also pointed out that the company should offer them discounts if they choose to wait longer for their food while others pointed out that they were offered a discount for a time when they opted for the "super saver".

Eco-friendly isn’t gonna cut it @Swiggy, you want me to eat cold food you gotta give me a discount or an offer.

Happy to give you a UX consult. pic.twitter.com/lO2LADfksE — Ankur Bagchi (@JustAnkurBagchi) January 23, 2024

"Initially they were giving Rs 5-10 discount on smart saver," commented X user Dhaval singh (@Dhavalsingh7). Speaking in favour of the incentive, another user (@chaosbongerwrote), "Right, if you're ordering well in advance but yes incentive should be a little 10-20 off. I'd go for it when I have tasks planned or I'm ordering before leaving my office."

this is so stupid @/swiggy. why would anyone willing delay their order, like....why? Swiggy obviously saves money on "Smart Saver", but the customer just gets their order late with a Eco Friendly tag??? lmfaooooo pic.twitter.com/NApfKJQ7Yu — Vivek Singh (@SatyrsRespite) January 22, 2024

Responding to the criticism, Swiggy wrote to one of its customers, "Hi Ankur, we get your displeasure and will ensure to share feedback with the team."

The food delivery platform made headlines earlier this week amid speculation that it might double the platform fee on food orders from Rs 5 to Rs 10 in February as it looks to trim losses ahead of its plans for a public listing later this year.

Read more: IPO-bound Swiggy likely to double platform fee