After a year-long gap, cricket is returning to India thanks to England's tour of India which will start from February 5 with Test matches, followed by T20 matches and One Day Internationals (ODIs) in March.
The highly anticipated series will feature four Tests, five T20Is, and three ODIs between India and England.
According to a media planner who didn't wish to be named, ad rates for England's tour of India is being sold at around 10 percent premium as compared to India's tour of Australia.
He pointed out that ad rates for Test matches are in the range of Rs 1.25 lakh to Rs 1.5 lakh for a 10-second slot. Ad rates for ODIs are between Rs 5 lakh and Rs 6 lakh, and for T20 matches the rates are anywhere between Rs 9 lakh and Rs 10 lakh.