Data can help us understand the world around us. Equally, numbers can be forgettable or simply too hard to relate to - even for those who love math and/or have the training and patience to look deeper.
Stanford Graduate School of Business professor Chip Heath and writer Karla Starr's book Making Numbers Count is a guide to making numbers relatable and sticky.
From presenting data in a way that makes people care about it to scaling numbers to human size and pegging them to examples, Heath and Starr share scenarios to explain ways to make numbers memorable.
To be sure, we have come across some of these solutions before. For example, we've all read descriptions of the size of a festival arena in terms of the number of football fields it might fit.