Direct-to-digital movie releases are a product of the coronavirus pandemic that gave producers the choice to look beyond a theatrical release to monetise their content.
With many films still releasing directly on streaming platforms, the question is whether a theatrical release is more profitable than a release on an Over-The-Top (OTT) platform.
Some producers say profitability is limited on OTTs. Others say it is a safe bet for small films.
In the last two years, OTTs offered producers 80-100 percent premiums (OTT platforms paid 80-100 percent more over the cost of production) to showcase their movies.