Elon Musk reacts to Jeff Bezos’s Amazon review for milk

The simmering rivalry between the two most powerful CEOs in the world -- Elon Musk and Jeff Bezos -- apparently began in 2004 when both Blue Origin and SpaceX were in their infancy.

Between 2000 and 2006, Amazon founder Jeff Bezos reviewed six products on his own e-commerce platform. One of his reviews has now resurfaced on social media, amusing -- among others -- fellow billionaire Elon Musk.

The review in question dates back to 2006, when Jeff Bezos left sparkling feedback for a bottle of milk. A bottle of Tuscan Dairy Whole Vitamin D Milk, to be more precise. It would be his last, and perhaps his funniest, review on the e-commerce platform.

“I love milk so much that I've been drinking it since the day I was born. I don't think it was Tuscan though,” Bezos wrote on Amazon.

A screenshot of his product review was shared on the microblogging platform X, where it caught the attention of Elon Musk. Musk responded to the post with a laughing face emoji, summing up the amusement that hundreds others felt after reading the review.

— Elon Musk (@elonmusk) October 20, 2023

All the products he reviewed received a five-star rating from Bezos.

“If you've read Bezos's shareholder letters, and seen his interviews, his style will be familiar,” Inc. contributing editor Bill Murphy Jr noted.