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The deal comes after the company acquired online pharmacy PillPack last year, pitting itself against drugstore chains, drug distributors and pharmacy benefit managers.
The project has initially been launched for a period of three months, where a total consignment of 7 MT has been allowed to be carried per day.
It is an internet-only direct to consumer personal care brand and sells through their own platform and also through etailers such as Amazon, Nykaa, and Flipkart.
The DPIIT in separate questionnaires to these companies have also asked them to share their capital structure, business model and inventory management system.
According to media reports, the e-commerce majors have grossed up over $3 billion in gross merchandise value during the festive sales held over the past fortnight, which typically see over half of their annual sales.
If online commerce companies keep on burning investors’ cash, a flop-show similar to WeWork may be from India’s e-commerce sector.
From cab aggregation to food delivery, Uber has always seen fast growth in India. Online grocery may be no different if it manages to find the right operating model.
While Amazon and Flipkart say they've complied with the federal rules, local trader groups say the two companies are violating them by burning money to offer discounts - of more than 50% in some cases - during the ongoing festive sales.
Through Flipkart Farmermart, the e-commerce company will operate a full-fledged food retail business, including its own private label, a grocery supply chain and even open stores
The development comes in the wake of DPIIT receiving a complaint from Confederation of All India Traders claiming that the e-commerce companies indulged in predatory pricing, deep discounting, and exclusivity of various products.
Customers from Tier II and III cities led the growth, with mobile sales being the top contributor in the midst of a challenging macro environment
The report said rivals Flipkart and Amazon, which hosted their festive sale from September 29 to October 4, dominated the sale with over 90 percent share.
To be launched around Diwali, restaurant commissions to be key battleground
Both e-commerce marketplaces started their festive sale on September 29 and is scheduled to end on Friday.
Amazon reported record sales of about Rs 7.5 billion ($7.07 million) in 36 hours in the premium smartphone brands category.
House Small Business Committee Chairwoman Nydia Velazquez plans to invite the companies to face questions from the committee in late October or early November, Bloomberg said.
Amit Agarwal is the Global Senior VP and Country Head of Amazon India.
Amazon has tied up with State Bank of India for additional discounts and bonus offers and Flipkart with Axis Bank and ICICI Bank
The Great Indian Festival sale will start on the 29th of September and end on the 4th of October.
Samuel L Jackson's voice will be offered in both a "clean" and an "explicit" mode for Alexa.
There will also be a spurt in the number of online shoppers during the said period, which is expected to rise 60 percent year-on-year to 32 million.
In the video, Limp can be clearly seen wearing a single AirPod in his right ear while talking about the Echo Buds and other Alexa-enabled products launched by Amazon.
The first leg of the sale will go on until October 6 and the next two will run in the second and third weeks of October.
Sakshi Batra chats with Priyanka Sahay to understand why mobile phones might not be the largest selling items this festive season.
E-commerce giant Amazon said that it has created over 90,000 seasonal employment opportunities across its fulfilment centres, sortation centres, delivery stations, partner fulfilment network and customer service sites.