Anand Mahindra's 'desi humour' tweet features a luxury brand and a bullock cart

Anand Mahindra regularly tweets to his 10.4 million Twitter family. (Image: @anandmahindra/Twitter)

Industrialist Anand Mahindra is back again with his “desi” humour. After Jurassic Park/Shivaji Park its time for “Bvlgari vs bail gaadi”.

“The unique brand of ‘desi’ humour and the trend of ‘Indianisation’ are both alive and well! Hilarious,” the billionaire wrote sharing a photograph of two men atop a bullock cart but it said “Bvlgari” on top. Bvlgari is an Italian luxury fashion house that sells expensive jewellery, watches, perfumes, accessories, and leather goods.

While the similarities in pronunciation between Bvlgari and “bail gaari” (the Hindi term for a bullock cart) are noteworthy, there is obviously no other link between the photo and the brand.

The unique brand of ‘desi’ humour and the trend of ‘Indianisation’ are both alive and well! Hilarious. https://t.co/NgaRgSiTqn pic.twitter.com/fyXBWkeBzj

— anand mahindra (@anandmahindra) March 29, 2023

Just earlier this month, Mahindra shared a photo of a Force Gurkha car with the Jurassic Park logo in Mumbai – except that it said “Shivaji Park” instead.

“It’s called Indianization. (Not just a Mumbai phenomenon) Nothing escapes our cultural bear hug!” Mahindra, 67, wrote along with the photo that said “Only in Mumbai”.

Shivaji Park in Mumbai’s Dadar is the largest park in the city with a massive playground and is famous for being a training ground for budding cricketers.

Read: Anand Mahindra’s ‘cultural bear hug’ photo features a famous logo and a Mumbai park

Twitter was impressed with the Shivaji Park tweet and the current one too didn’t disappoint.

“There are three kinds of humour in our world. Those who don't understand and laugh, then there are those smart ass ones laughing at those who don't understand and then you have Comedy Central ones who can enjoy both the sides of the humour,” one user wrote.

“Some very creative people out there,” wrote another.