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23-year-old founder of $100 million startup recalls sleeping on the floor: 'Nine months ago...'

Anjali Sardana, founder and chief executive of Pronto, confirmed that the company has secured $25 million in a new funding round led by Epiq Capital. Existing investors — Glade Brook Capital Partners LLC, General Catalyst and Bain Capital Ventures — also participated in the round.

March 03, 2026 / 16:42 IST
Anjali Sardana launched Pronto in April 2025.

A home services startup founded by a 23-year-old entrepreneur has achieved a valuation of $100 million less than a year after commencing operations.

Anjali Sardana, founder and chief executive of Pronto, confirmed that the company has secured $25 million in a new funding round led by Epiq Capital. Existing investors — Glade Brook Capital Partners LLC, General Catalyst and Bain Capital Ventures — also participated in the round.

In a post on X, Sardana wrote: “Excited to announce that Pronto, our instant house help platform, has just raised $25 million in a new round led by Epiq Capital. Existing backers Glade Brook Capital Partners LLC, General Catalyst and Bain Capital Ventures (BCV) have doubled down.”

She reflected on the company’s early days, stating: “Nine months ago we had one hub in Sector 56, Gurgaon. We were sleeping on the floor to ensure customers who had made a booking received reliable service. We were doing about 170 bookings per day.”

According to Sardana, daily demand has since expanded significantly. “We're now at over 18,000 bookings a day with more than 3,000 dedicated and happy Pros on the platform,” she said, adding: “We know most of the work is still ahead of us.”

Pronto operates as an application-based platform that connects households with trained domestic workers for tasks including sweeping, washing utensils, kitchen and bathroom cleaning, mopping, laundry and other routine chores. The service markets itself on rapid fulfilment, offering short-notice bookings.

The company is currently active in more than ten Indian cities, including Delhi NCR, Bengaluru, Mumbai, Hyderabad and Chennai. Around one-fifth of overall demand is reported to originate from Bengaluru.

Sardana launched Pronto in April 2025. She holds a Bachelor of Science degree in biology from Georgetown University, graduating in 2024, according to her LinkedIn profile. Prior to founding the startup, she worked in investment roles at Bain Capital and 8VC.

She currently retains a 40 per cent stake in the business. Glade Brook is the largest external shareholder, holding approximately 15 per cent.

Shubhi Mishra
first published: Mar 3, 2026 04:42 pm

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