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Tata Motors, Mahindra & Mahindra dodge chip shortage with innovation

Tata Motors and Mahindra & Mahindra have lowered chip usage to reduce the waiting period, which is at 12 months for some vehicles. Tata Motors and Mahindra are estimated to have over 300,000 pending orders.

November 10, 2021 / 09:07 AM IST
 
 
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Auto companies hamstrung by the continuing semiconductor shortage are taking countermeasures such as bringing down chip usage per vehicle or offering cars with fewer chip-dependent features.

Tata Motors and Mahindra & Mahindra (M&M) have undertaken these measures in a desperate effort to improve vehicle supplies and bring down the waiting period, which, in certain cases, is at a staggering 12 months. Both companies are estimated to be sitting on over 300,00 pending orders.

Tatas optimise chip usage

Tata Motors, India’s third-largest carmaker, has dramatically cut the number of chips used per vehicle. The maker of Safari SUVs has halved the number of chips used in one specific component that powers the vehicle. While Tata Motors officials did not identify the vehicle model, they said that the company was working on optimisation of chips to tide over the supply crisis.