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Jeep to launch two new SUVs in India to boost sales

Jeep will launch the Meridian, a mid-size, three-row SUV, that will be made in India, and the Grand Cherokee, which it will assemble in the country – a move the company expects will allow it to price its vehicles more competitively.

February 25, 2022 / 02:49 PM IST
(Image: Jeep India)

(Image: Jeep India)

Stellantis’ Jeep will launch two new sport-utility vehicles (SUVs) in India this year to boost sales in a market where it has struggled to establish a meaningful presence.

Jeep will launch the Meridian, a mid-size, three-row SUV, that will be made in India, and the Grand Cherokee, which it will assemble in the country – a move the company expects will allow it to price its vehicles more competitively.

"We need to grow in India, we need to put all the focus in India," Christian Meunier, chief executive at Jeep, told reporters in Mumbai.

Jeep, which has less than a 1% share of India’s car market, said last year it would invest $250 million to launch four SUVs in a country where rivals Hyundai Motor and Kia Motor dominate the segment with more affordable vehicles.