Video game industry looks for new plan to reach players

The $64 billion global video games industry, shaken up by the likes of Zynga in recent years, may be on the verge of another identity crisis.Hardware and software sales for consoles keep dropping, market-leading Activision Blizzard, which makes the "Call of Duty" and "World of Warcraft" mega franchises laid off 8 percent of its staff in February, and a proliferation of games on app stores is making it costlier to stand. So, an estimated 20,000 video game industry types, executives and game designers will descend on this week's Game Developers Conference in San Francisco looking for answers.Click here for full story