EA to build microtransaction systems in all of its future games

It looks like Dead Space 3 has been a successful venture for EA. According to a transcription of EA CFO Blake Jorgensen speaking at Morgan Stanley Technology, Media and Telecom Conference by Seeking Alpha, the company plans on building a microtransaction system in all of its future titles."The next and much bigger piece [of the business] is microtransactions within games," said Jorgensen. "We're building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be."He continued, "Consumers are enjoying and embracing that way of the business."This could be problematic as the company may start making games pointlessly more difficult just to push consumers towards the microtransactions. While this issue isn't found in Dead Space 3, a cynical person could say that it's only a matter of time before we're forced to buy a gun in a game because unlocking it takes an impractical amount of time.Dead Space 3 would be the first game in the series to feature a micro-transaction system. Another unlikely candidate for micro-transactions that EA managed was the multiplayer component of last year’s Mass Effect 3. The game featured micro-transactions to buy trading card-styled “booster packs” of randomised weapons, abilities and power-ups.Click here for full story