The official said the Tea Board will appoint an agency which will conduct an in-depth study on how to increase domestic consumption of tea over the coming years, adding that it will be carried out across the country by taking random samples.
DP Maheshwari, managing director of Jay Shree Tea feels that the change in the route to bring in FDI in the tea industry is a positive move. Investments will come in due to growing demand for tea and exports increasing, he told CNBC-TV18.